There have been focus groups supposedly exploring some changes to the Islanders brand, and promises that the Islanders won’t change their logo as long as they’re owned by Charles Wang.
However, Barclays Center CEO Brett Yormark is still trying to figure out how to incorporate black and white into the Islanders color scheme, which he calls ‘the colors of Brooklyn.’ The Nets wear black and white jerseys that say Brooklyn on the front, and those have been quite a success for the team. Guard Deron Williams had the sixth best selling jersey in the entire NBA this season.
In a long 15-minute interview with Russia Today, Yormark touched on a lot of topics including how he hopes to add black and white into the Islanders color scheme. He did not give specifics as to whether it would be the jerseys, the logo or maybe only a third jersey. Transcribed by NetsDaily:
“It’s something that we’re considering. We’ve engaged in some meaningful research. Focus groups in both Brooklyn and Long Island, to understand the desires of the hard core fan, the fan that’s been with Islanders for many, many years but we also need to understand what the new fan base for the Islanders would like to see in Brooklyn. My job is to make sure we can marry the hard-care fan base and the new fan base and to do appropriate branding that speaks to both. So we haven’t made an decisions yet, but i think it’s fair to say that black and white are the colors of Brooklyn. So the extent to which we can weave those colors into the current color scheme of the Islanders, I think that might make some sense.”
Yormark also said he hopes to have the Barclays, Nets and Islanders operating “from one big lens versus three different lenses.”
Here’s the full 15-minute interview: