Since the Nets have moved to Brooklyn, they’ve been a sports marketing success story. One of the newest pushes that the Nets are making is towards Russian and Russian-Americans in the New York area, including launching an entirely Russian language website.
Last week, the New York Times reported that there may be a similar approach with the Islanders:
Over at NetsDaily, a Nets blog that is on top of all Barclays Center goings on, they note that there have already been some changes in this regard. The team is partially owned by Mikhail Prokhorov, a Russian businessman estimated to be worth $13 billion.
Indeed, there are more than one million people in the New York metro area who are either Russians or Russian-Americans. How many of them are hockey –or basketball– fans remains unknown, but the executives who run both teams expect to find out.