Isles May Tailor Some Marketing Efforts Towards Russian Fans

Since the Nets have moved to Brooklyn, they’ve been a sports marketing success story. One of the newest pushes that the Nets are making is towards Russian and Russian-Americans in the New York area, including launching an entirely Russian language website.

Last week, the New York Times reported that there may be a similar approach with the Islanders:

[Yormark] said they would seek new fans, including ethnic Russians and others who live in New York and may be hockey fans. The Islanders will receive a share of the revenue generated by suites used for hockey games.

Over at NetsDaily, a Nets blog that is on top of all Barclays Center goings on, they note that there have already been some changes in this regard. The team is partially owned by Mikhail Prokhorov, a Russian businessman estimated to be worth $13 billion.

The marketing has already begun on a small scale. BCTV’s Alyonka Larionov, a Moscow native and daughter of a Russian hockey great, has been increasingly involved in the Islander transition to Brooklyn.

Indeed, there are more than one million people in the New York metro area who are either Russians or Russian-Americans. How many of them are hockey –or basketball– fans remains unknown, but the executives who run both teams expect to find out.