NYI PLANNING PROGRESSIVE TICKET SALES PUSHExpect price cuts and new benefits for buyers

UPDATED, Monday at 11:00 am: The Islanders have unveiled their pricing and perks for 2011-12. The current team website story does not provide specific details on cut prices and added benefits. Here is the chart with prices and privileges. Feel free to discuss in Comments whether the changes spark your interest.

Sunday, 12:40 pm: For the Islanders’ upcoming announcement regarding ticket prices, Point Blank has been told that fans can expect the following, among other initiatives:

  • The recent 20% reduction of over-the counter prices, instituted after the Islanders’ early-season swoon took them essentially out of the playoff race by early December, is likely to remain in place for the 2011-12 season.
  • Season ticket pricing plans will be significantly discounted. Contrary to a theory posted here on Saturday night, it does not appear the franchise will ask buyers to put down money early this spring in order to get the best prices. Good.
  • After seeing their benefits reduced over the last few seasons, Islanders full season subscribers can expect a menu of highly creative and enticing goodies to choose from if they renew or sign up.
  • Additional fan-friendly ticket plans and promotions are also in the works.

The Islanders will likely release details on ticket prices and promotions for 2011-12 on the team website and via press release by early Monday afternoon.

After making $20 tickets available in prime locations for so many games this season, the Islanders are faced with some challenges to put fans in the seats while creating more revenue in 2011-12. Team executives also face stiff competition from secondary ticket markets like StubHub, which since October often offered movie-level prices for NHL games at the Nassau Veterans Memorial Coliseum.

Despite the obvious improvement in the team’s play during the second half, there is also the challenge of overcoming the stigma of finishing in 26th, 30th, 26th and (around) 26th the last four seasons with nary a playoff push. When all is said and done, there is no better marketing campaign than having a winning team.

Nevertheless, combined with the development of key young players and an upgrade of the roster over the last year, Monday’s announcement figures to be very good news in Islanders Country. The phone number is still 1.800.882.ISLES.

Comments on this welcomed.